Bordeaux has been a funny financial beast the past decade. With wealthy buyers around the world increasing (looking at you, China), the price per bottle bottle of Bordeaux went through the roof in the ought’s. Even throughout The Great Recession, people called for the bubble to burst, but it seemingly continued to grow. But perhaps it’s not a burst we’ve been waiting for. Maybe it’s more of a slow leak.
CNBC published an article this week stating that Bordeaux market “…is down a full 33 percent from its peak.” It seems the focus has shifted from Bordeaux to Burgundy. I don’t’ hear any young people talking about buying Bordeaux. It’s all about finding new, interesting, off the beaten path bottles. I have no doubt attention will return to Bordeaux in the future, but the market is clearly tired of these wines and their prices. When they come back down to earth, maybe Bordeaux will be a nouveau-hipster wine. A real retro purchase in five to ten years.