Talk about pouring some out for your homies. Treasury Wine Estates, an Australian-based company, is now the all time champ. One of the largest wine companies in the world, Treasury recently announced they’re writing off $145 million in wine. Seems America got over the Australian wine fad a few years ago. Think about it – when was the last time you bought some Australian wine with a kangaroo on the bottle? You’ve moved on, right?
Flushing some? Yes. Probably writing it off their books more than anything? Oh yeah. I can’t imagine what sort of environmental impacts pouring that much wine down the drain would have. Although, that would be a pretty interesting little side story. Can they do that? Must it be filtered first? Interesting.
Anyway, let’s not cry too big of a river here. I’m 100% sure Treasury didn’t actually dump any decent wines. Good wines keep for years, and I’m sure they have some cellars they can line with cases for now. What we’re probably talking about here is the cheap stuff – non-age worthy white wines sold in jugs. And in terms of how Treasury stores it, probably in giant vats. I’m imagining this stuff being shipped around in giant railroad tanker cars. There’s another story I’d like to read. I bet it’s true.
Cheap or not though, holy cow what a river of wine.