Harper recently posted a story with data showing champagne growth predicted to DOUBLE in the UK. Say what? Double? No way. I find that impossible to believe, honestly.
I have no doubt that it could go up, and easily. Doubling though, would require some serious ramping up across the industry, both in production (that’s a lot of extra grapes…and bottles) and distribution (that’s a lot of extra trucks). And what drink will decrease when people start drinking more sparkling? There’s no way consumers will drink even MORE without cutting out another drink. Something will have to give.