Champagne to double?

Harper recently posted a story with data showing champagne growth predicted to DOUBLE in the UK. Say what? Double? No way. I find that impossible to believe, honestly.

I have no doubt that it could go up, and easily. Doubling though, would require some serious ramping up across the industry, both in production (that’s a lot of extra grapes…and bottles) and distribution (that’s a lot of extra trucks). And what drink will decrease when people start drinking more sparkling? There’s no way consumers will drink even MORE without cutting out another drink. Something will have to give.

We’ll see.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s